It Comes Straight from the Heart.
A place so beautiful it’s often called “God’s Own Country.
Our Roots are Planted in Kerala, India
In this environment, sometimes called God’s Own Country because of its lush beauty, we found the perfect place to sustainably source the rubber for Gurus: our family farms. As children on trips to visit family in India, we learned about rubber production and even made rubber soccer balls to play with.
Brothers from Another Mother
Joe and Prem met while working in NYC and later found out that their families grew up
on the same street almost 7,500 miles away in Kerala, India!
Separated by over 7,500 miles from their ancestors in India, Prem & Joe became friends while working in New York. 5 years later, on a trip to India, Prem found the ancient wooden sandal that inspired Gurus. Only then, when working on a new design, did they find out that their family’s lived within walking distance from each other in India.
Gurus Tries to Keep it All in the Family
Each pair of Gurus contains a portion of rubber fresh from our family farms in India. These farms have been passed down through generations and remain a source of income for some of our relatives. Sourcing rubber from India is our way of sharing our culture with you.
Our design is influenced by thousands of years of Indian heritage. We think our take is on the original sandal worn by Gandhi, is a beautiful blend of ancient history and modern style. Not only will your Gurus turn heads, but they’ll stay on better than any flip-flops you own. We promise!
Buy a Pair & Plant a Tree.
Through our nonprofit partner, Trees for the future, we plant trees in the developing world, renourishing the environment and communities that create Gurus. We don’t just stop at planting trees, we make sure that local farmers receive training and education to maximize the benefits and lives of your trees.